GrameenPhone slashes tariffs by up to 60%

6 Oct 2005

Bangladeshi private mobile operator GrameenPhone (GP) Limited says it is slashing its tariff plans by between 20% and 60%, effective from today, as it looks to hang on to its dominant position in the country’s mobile market. The move is in part a response to an influx of competition: in late March 2005, the market’s fifth player, BTTB subsidiary Teletalk, launched full commercial services after rolling out 110 base stations. At launch, Teletalk said it was aiming for a quarter of a million subscribers, with a long term target of a million. The company also said its medium to long term target was to cover 55 of Bangladesh’s 64 administrative districts with a total of 570 base stations, although an exact timescale was not announced.

Although GP currently controls around 60% of all mobile subscribers in Bangladesh it is not being complacent. The planned price cuts will reduce its highest pre-paid tariff from BDT6/minute to BDT4.4/minute (for calls to other GP users), and down to BDT4.8/minute for cross-network calls. The tariff of its djuice brand has also been reduced and both existing and new subscribers can take advantage of a flat-rate tariff of BDT4.65/minute, down from BDT4.98/minute previously.

Bangladesh, GrameenPhone,

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