TOT Corp jumps on ‘one-baht-per-minute’ bandwagon

16 Feb 2005

State-backed fixed line telco TOT Corp has joined the growing list of Thai operators running a ‘one-baht-per-minute’ campaign, in a bid to match the promotions of private mobile firms such as DTAC and True Mobile (TA Orange). For the remainder of 2005 TOT Corp is offering the flat-rate promotion for all customers using its pre-paid cards at public phone booths; the standard tariffs for long-distance calls are THB3, THB6 and THB9 per minute. The company is also extending its VoIP offering until 30 June, under which customers can benefit from a maximum charge of THB2 per minute for a call. The company has seen increasing numbers of fixed line customers lured away by the cellcos’ low-cost campaigns. It hopes its initiative will boost the sale of pre-paid cards from eight million per month to 20 million for the duration of the promotion.

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Browse

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share