Cable & Wireless Jamaica is stepping up its campaign to win new mobile customers and encourage loyalty among its existing subscribers. The telco is involved in a three-way tussle with rival Jamaican operators MiPhone and Digicel, with all three introducing various free credit deals in the run up to Christmas. Cable & Wireless have gone so far as to offer random cash prizes totalling JMD10 million to its customer base on the island, which includes 650,000 mobile users and 450,000 fixed line subscribers.
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