Reality TV to your 3G handset – oh deep joy

27 Jan 2004

Swedes will no longer be able to escape from Big Brother following an announcement from next-generation mobile operator 3 Sweden that it is to launch the reality TV show live over its UMTS network. 3 has never shirked from making bold decisions in its attempt to break into the global mobile arena. This latest initiative, which utilises the Popwire Live Engine LX high-end real-time encoder, allows for the delivery of premium live broadcasts, traffic surveillance and similar wireless live services, and signals perhaps the first inklings of a so-called ‘killer application’ that could stimulate widespread demand for 3G services. Using the Popwire Live Engine, 3 Sweden’s customers will be able to link their handsets to six different cameras located in the Big Brother house, prompting the head of content production at 3 Sweden, Johan Edlund, to say 3 was ‘very excited about being able to offer this world first and innovative service to its customers’.

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Browse

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share