Rogers beats expectations on 4Q subscriber additions

6 Jan 2004

Canada’s second-largest cellco Rogers Wireless has said that it added a better than expected 172,600 subscribers in the last quarter of 2003, ahead of the predicted 130,000 new users, and anticipates ‘good double-digit revenue growth’ for the coming year. Rogers’ claimed that 96% of the new additions were post-paid subscribers, driven by a strong marketing push on colour screen handsets and family-orientated packages. The cellco finished the year with 3.79 million subscribers as its churn rate fell to 1.99%, falling below 2% for the first time since the the launch of digital services. The operator, which is 56%-owned by Rogers Communications, said that it expects revenue of between CAD2.24 billion and CAD2.28 billion, and operating income of around CAD830 million, on the back of 350,000 to 400,000 subscriber additions in 2004.

Rogers Communications’ wholly-owned digital cable business Rogers Cable added 50,800 new cable customers in 4Q2003, taking its user base to 613,000, of which 151,100 took its high speed internet service.


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