TA Orange sees customer care as key to growth

14 Jul 2003

Thai mobile operator TA Orange is targeting new services and a better focus on customer care in its bid to close the gap with established rivals Advanced Info Service (AIS) and DTAC. The Orange subsidiary which launched GSM services 15 months ago has garnered around 1.6 million users, but lags far behind AIS, which has around twelve million customers, and DTAC with 5.8 million. TA Orange says it plans to use high saturation marketing to promote customer-focused services; it claims to have introduced SMS and real per-second billing to entice customers. The cellco aims to become EBITDA positive within the next three to six months.

Thailand,

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Browse

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share