Softbank’s Ymobile to offer cut-rate mobile service

18 Jul 2014

Ymobile Corp (previously eAccess), Japan’s fourth largest cellco in terms of subscribers, has unveiled a flat-rate mobile service, which is reportedly one-third cheaper than the plans on offer from Japan’s three major mobile carriers – Softbank Mobile, KDDI (au) and NTT DOCOMO, Reuters reports. Softbank’s subsidiary Ymobile, which was formed through the merger of sister companies eAccess and Willcom in June 2014, offers data and voice services for as little as JPY2,980 (USD29.41) per month, compared with a minimum charge of JPY6,500 for SoftBank, KDDI and NTT DOCOMO’s mobile services. Ymobile, which says it will target feature phone users who want to switch smartphones, will also offer special deals for additional data transmission to users of the Yahoo website.

As previously reported by TeleGeography’s CommsUpdate, earlier this month Softbank Mobile cut its smartphone charges, by introducing a flat rate for unlimited voice calling and cheaper data plans. The move followed a similar move by market leader NTT DOCOMO, which introduced a flat-rate billing plan, dubbed ‘Kake-hodai & Pake-aeru’ in April.

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Feedback

Have feedback, corrections, or story ideas? Send them to editors@commsupdate.com.

Browse Past Issues

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share