Ugandan cellcos must suspend promotions while SMS loophole is closed

10 Jun 2014

The Uganda Communications Commission (UCC) has barred the country’s telecoms operators from launching new promotions in a bid to prevent telcos from sending out unsolicited text messages. The regulator claims that operators have been exploiting a loophole in their licences which allows them to target customers with SMS marketing campaigns, but customers have complained about the quantity of junk messages they are receiving. The UCC says it has put a temporary suspension on new promotions until the loophole can be closed or service providers have agreed to stop sending out unsolicited texts. Local news portal New Vision quotes UCC PR officer Isaac Kalembe as saying: ‘We want to plug all the gaps in the existing laws. We have drafted guidelines that we have been discussing with [operators].’

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