Orange refreshes pre-paid offering with Ola! tariffs

31 Mar 2014

Orange Botswana, the country’s second largest mobile operator by subscribers, is set to launch a new range of pre-paid tariffs under the Ola! brand, allowing customers to choose from a variety of packages that include talk minutes, SMS and data, Biztech reports. ‘We have listened to our customers’ feedback and introduced Orange Ola! pre-paid packages. Customers want simple and flexible offers to cater for their needs,’ commented Orange Botswana CEO Philippe Baudin. The tariff range includes: ‘Ola! Classic’, which comes with minutes to all networks and SMS; ‘Ola! Social’, including minutes to the Orange network, SMS and data for Facebook and Twitter; ‘Ola! Surf & Talk’, containing minutes for all domestic networks and data; and ‘Ola! Ultimate’, which includes minutes to all networks in Botswana and unlimited SMS and data. The four tariffs are available on a daily, weekly or monthly basis.

Baudin added: ‘In the end we wanted to create an innovative new offer to help develop stronger bonds with our customers. This comes from understanding their evolving needs. I am confident that with Ola! pre-paid packages, we have answered those needs and we are confident that they are going to enjoy this new innovation because these pre-paid packages offer the most competitive rates in the market on a variety of usages.’ TeleGeography’s GlobalComms Database notes that Orange reported a total of 880,000 mobile customers at the end of 2013 (giving it a market share of 27.0%), behind MTN-owned market leader Mascom Wireless with 1.71 million (52.5%) and ahead of BTC Mobile with around 672,000 subscribers (20.6%).

Botswana, Orange Botswana,

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Feedback

Have feedback, corrections, or story ideas? Send them to editors@commsupdate.com.

Browse Past Issues

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share