Entel to reduce pre-paid tariffs in April

28 Jan 2014

Bolivian state-owned operator Empresa Nacional de Telecomunicaciones (Entel) will reportedly reduce its pre-paid mobile tariffs by 20% in April this year, BNamericas reports citing local new source La Razon. It is understood that the launch of Bolivia’s first satellite at the end of last year has allowed the telco to lower its prices, according to Bolivian president Evo Morales, and the move is said to have been made with a view to shoring up the operator’s leading market share. Entel meanwhile expects that the increase in its client base that may arise as a result of the tariff reduction will offset any impact on its revenues.

In the wake of the news, private operators Tigo and Viva are said to be considering their strategies, with the former’s head of communications and corporate responsibility, Nadia Eid, said to have argued that Entel’s price modification represents a change in market dynamics, and noting that Tigo is examining alternatives that would allow it to maintain its competitiveness.

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