UK mobile network operator EE has announced that the number of customers signed up to its 4G Long Term Evolution (LTE) services has now surpassed two million, doubling the company’s target of having one million 4G subscribers by end-2013. With the company saying that the ‘rapid adoption’ had been driven in part by the widespread availability of the service, it noted that with coverage now extending to 160 towns and cities, it expects to have 70% of the UK population within its network footprint by the end of this month as rollout continues. Further, claiming that its 4G network is ‘one of the fastest in the world’, EE said that its ‘double speed’ 4G, which offers average downlink speeds of 24Mbps-30Mbps, is now available in 20 cities across the UK.
Commenting on the subscriber milestone, EE CEO Olaf Swantee was cited as saying: ‘We’re incredibly proud of being the first UK operator to bring 4G to the UK and, in just over a year, exceeding our target by reaching two million 4G customers across the country. We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans.’
EE is investing GBP275 million (USD451 million) in its voice network this year and has pledged to ‘set a new benchmark for voice quality and reliability’.