According to US technology website TechCrunch, Sprint Corp is considering re-introducing the Nextel branding that was previously used for its now-defunct iDEN network, albeit for business services only. A source close to the company has suggested that the move represents part of a larger branding overhaul scheduled for 1Q14, which will see Sprint merge its existing pre-paid brands Boost and Virgin Mobile, under the ‘Sprint Freedom’ banner.
Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.
Have feedback, corrections, or story ideas? Send them to firstname.lastname@example.org.
Browse Past Issues
Filter CommsUpdate by the following categories or use the search.
Visit our help page information on performing advanced searches, including how to restrict the results by country or company.
CommsUpdate is an outstanding advertising venue for companies seeking to reach:
- International carriers
- Wholesale service providers
- Equipment and software vendors
- Telecom investors