Mobile services provider freenet has announced that its wholly owned subsidiary, freenet Cityline, has agreed to purchase all shares in digital entertainment content provider Jesta Digital Group, enabling it to expand its product range and reach, and opening up international customer potential for its mobile services and content. freenet says that Jesta Digital has proven mobile marketing and direct-to-customer marketing skills, as well as comprehensive expertise as a marketer and buyer of media services. Jesta Digital Group currently reaches around 100 million customers in more than 50 countries via its own mobile advertising platform, ‘Motility Ads’.
‘We have successfully cooperated with Jesta Digital Group for more than ten years now. With the acquisition, we are consequently continuing our expansionist course in the Digital Lifestyle area, while also further reducing our dependence on the classic, ARPU-driven mobile communications business,’ commented Christoph Vilanek, CEO of freenet, adding: ‘The continued proliferation of smartphones and tablet PCs, and of data-friendly mobile tariffs, lead to a dynamically growing demand for mobile digital lifestyle applications, and we will seize these opportunities.’ The transaction, which is subject to the usual regulatory approvals, is expected to close in early 2014. The purchase price has not been disclosed.