Belgium-based mobile virtual network operator (MVNO) Mobile Vikings has announced its launch in Poland, following the successful introduction of its low-cost pre-paid services in Belgium and the Netherlands. CEO Frank Bekkers commented: ‘After the Belgian domestic market and the one in the neighbouring Netherlands, Mobile Vikings have opted for Poland as their third market because, regarding our approach, it has a particularly promising profile. Poland is a large country with nearly 40 million inhabitants and an innovative young population. Mobile internet use is higher than in Belgium, the pre-paid market is particularly large and Polish people are more open than we are to mobile payment services.’ The firm says it spends very little on marketing, preferring to expand its customer base by word-of-mouth, with customers receiving a free top-up when they refer a friend. It launched in Belgium at the start of 2009 and now claims 150,000 subscribers there. In Poland, Mobile Vikings is offering its services over the network of P4 (Play), which Bekkers referred to as ‘innovative and ambitious’ and a ‘strong partner’ to support the MVNO’s focus on the mobile data market, which it refers to as its USP (unique selling point).
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