Polish wireless provider P4, which offers services under the Play banner, has booked revenues of PLN2.55 billion (USD821.67 million) for the first nine months of 2013, an increase of 5% year-on-year. Retail revenues grew by 24% compared to the corresponding period of 2012, although this was offset by a 42% decrease in wholesale turnover. P4’s CEO Joergen Bang-Jensen attributed the growth to the company’s expanding user base, which reached ten million by end-September 2013, and an increase in ARPU due to greater data consumption amongst pre-paid users and a rise in the popularity of premium unlimited tariffs. The official added that the make-up of P4’s customer base was largely unchanged, divided roughly 44%/56% between pre-paid/post-paid subscriptions.
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