Indian cellco Videocon has rebranded its wireless operations to Videocon Telecom from its previous moniker, Videocon Mobile Services, the Economic Times reports. On the decision for the name change, CEO and director Arvind Bali commented: ‘Change is always good and refreshing and brings in vibrancy in the environment. I am pleased to unveil our new brand logo ‘Videocon Telecom’ which brings with it a reinforced identity and a new vibrant approach.’ TeleGeography’s GlobalComms Database notes that in November 2012 the cellco won spectrum for operations in six circles: Bihar, Gujarat, Haryana, Madhya Pradesh, Uttar Pradesh East and Uttar Pradesh West.
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