Digicel, Jamaica’s largest cellco by subscribers, has announced the launch of its first fixed line offering – dubbed ‘DigiHome’ – following announcements that it would branch out into the segment, long-dominated by its chief rival UK-backed LIME. The product utilises Digicel’s wireless network and requires a DigiHome device, priced at JMD2,650 (USD25.7) and purchased at sign-up , that will enable customers to connect their analogue phones and devices. Subscribers pay a monthly fee which includes minutes for calls to local Digicel numbers (both mobile and ‘fixed’) and other landline numbers. DigiHome is available as a voice-only package, or a voice and data bundle; a pre-paid offering is slated to be introduced next year. Digicel notes, however, that the data bundle requires the customer to be within its HSPA+ (which the company refers to as ‘4G Mobile’) coverage area.
The Jamaica Observer quotes Digicel CEO Barry O’Brien as saying: ‘We have heard the dissatisfaction from customers with their current options and we are delighted to be launching our best value DigiHome product … We know that with DigiHome, we will be giving customers a better choice and better value and that will enable Digicel to secure market share in fixed line over the next few months.’