Singaporean fixed and mobile operator StarHub has launched a new converged business fibre offer, dubbed ‘SmartPipe’, which offers users internet access, voice and IPTV over the country’s Next Generation Nationwide Broadband Network (NGNBN). Claiming a first for the city-state, StarHub says the solution provides business subscribers with assigned dedicated bandwidth, to remove the potential problem of contended bandwidth when all three services are being used concurrently.
Kevin Lim, StarHub’s chief commercial officer, said: ‘At StarHub, we focus on providing effective integrated solutions but with the complexity of the technology transparent to our customers. Our SmartPipe is one such solution that allows [business users] to enjoy the convenience of multiple info-communications services over a single connection with no compromise on the quality of each service. This becomes hassle-free and cost-effective as they also enjoy privileges from bundled services.’