Digicel responds to LIME price cuts

18 Jun 2013

Digicel Jamaica, the island nation’s largest cellco by subscribers, has cut tariffs for its pre-paid customers from between JMD14 and JMD8.99 per minute to between JMD2.99 and JMD2.49 per minute, local paper the Jamaica Gleaner reports. The reduction follows the introduction of a new mobile termination rate (MTR) of JMD1.1, which was announced in late May and comes into force on 1 July 2013. Smaller rival LIME Jamaica beat Digicel to the punch on capitalising on the lower MTRs, cutting the price of cross-network calls from JMD6.99 to JMD2.99, level with its pricing for on-net calls. The smaller cellco introduced the changes immediately, with CEO Garfield Sinclair saying: ‘Even before the termination rates take effect, we will make the cut and will take the difference because we want to give customers value right away.’

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