Vodafone set to dump TelstraClear moniker

7 Mar 2013

Vodafone New Zealand is planning to discontinue use of the TelstraClear brand by May 2013 at the latest, according to the Dominion Post. As previously reported by CommsUpdate, New Zealand telecoms regulator the Commerce Commission (ComCom) cleared Vodafone’s NZD840 million (USD668.7 million) purchase of broadband operator TelstraClear in November 2012.Having swiftly begun work on merging the two companies, Vodafone New Zealand CEO Russell Stanners has now confirmed that, with good progress having been made on integrating operations, the company will market all services under the preferred Vodafone brand. ‘TelstraClear will completely disappear,’ Stanners was cited as saying, although he did note that Vodafone could continue to market both Vodafone and TelstraClear’s current fixed-line broadband plans to new customers for a few months longer, under the Vodafone brand.

Further, it has been suggested that the timeframe for completing the merger of all billing systems and the transfer of existing customers to a common set of plans and products is still some way off. ‘Customers would not be forced to migrate from one service to another … We don’t want to force our customers to do anything. Everything that is out there today will continue on when we rebrand,’ added Stanners.

New Zealand, TelstraClear, Vodafone New Zealand,

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Browse Past Issues

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share