Qatar Telecom (Qtel) is rebranding its Qatari and international operations under the name ‘Ooredoo’, translating as ‘I want’ in Arabic, after unveiling the new brand at Mobile World Congress in Barcelona. All operating companies in which Qtel owns a majority interest will adopt the new brand over the next two years, and local brands will be phased out including Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia and Nedjma in Algeria. Nasser Marafih, Group CEO of Qtel (Ooredoo) said: ‘The new brand signals our readiness to take the company to the next level. It is our belief that we can better serve our global customers by leveraging the combined resources and assets of a strong, unified global business under one brand. We also believe that rebranding now will help us to maintain our momentum in the face of new realities for the industry, signaling our commitment to become a global force.’
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