Mobile operator Airtel Tanzania (formerly Zain) is launching a new promotion to drive subscriber uptake, offering pre-pay users an airtime bonus equivalent to five times their average daily spend on calls. The Daily News quotes Airtel managing director Sam Elangalloor as saying that the new promotion, dubbed ‘Jipatie Mara 5’, will encourage customers to talk more and hopefully entice new users to try out its services. Jipatie Mara 5 does not require any formal enrolment, he said, rather customers will be notified immediately once they have been awarded their 500% bonus.
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