PLDT expects broadband to generate PHP25bn in revenue this year

The BusinessMirror newspaper quotes Dan Ibarra, the head of Home Companies marketing for Philippine Long Distance Telephone Company (PLDT), as saying that the firm’s broadband division will generate earnings of PHP25 billion (USD594.8 million) in FY 2012. Ibarra was referring to PLDT’s myBro, myDSL and PLDT Fibr services which are now grouped under the collective umbrella of the PLDT Home brand. The official is quoted as saying that whilst a year-on-year comparison is unavailable – given that the various products were only consolidated this year – the group is confident that PLDT Home’s recently launched fibre-to-the-home (FTTH) service, branded PLDT Fibr, will help to drive growth by differentiating the carrier from other broadband access providers. The FTTH service is able to deliver maximum connection speeds of 100Mbps and is currently available in 53 villages and sub-divisions; that total will rise to 100 by the end of September, according to PLDT vice president and head of broadband Gary Dujali. PLDT has made its new FTTH service available in Ayala Alabang Village and Forbes Park, as well as East, West, North, and Northeast Greenhills, Acropolis, Greenmeadows, La Vista, and Valle Verde in Quezon City; Alabang Hills, Alabang 400, and Hillsborough in Alabang, Muntinlupa; and Dasmarinas Village, San Lorenzo Village, and Urdaneta Village in Makati.