True earmarks USD250m for fixed broadband expansion; attacking provincial, corporate segments

14 Jun 2012

True Corp’s fixed line and broadband division, True Online, says that it will invest around THB8 billion (USD250 million) in the short term in its True Internet broadband operations, with the expenditure going towards projects including expanding high speed infrastructure to serve businesses in provincial areas. Bangkok-based True, which is the broadband market leader in the capital in terms of subscribers, plans to cover 36 provinces by the end of 2012 with high speed fixed network services, and 61 of Thailand’s 77 administrative regions (76 provinces plus Bangkok) by the end of next year, before continuing the rollout nationwide. The expansion plan was announced by Charoen Limkangwanmongkol, chief commercial officer of True Online, and reported by Thai newspaper The Nation. TeleGeography’s GlobalComms Database says that True Online’s DOCSIS 3-based HFC cable broadband network passed 1.1 million homes in 20 provinces by February 2012, up from 16 provinces including the Bangkok Metropolitan Area in October 2011, and while the majority of True’s 1.4 million broadband subscribers were on its xDSL networks in Bangkok and other areas as of the end of March 2012, this is changing as the quadruple-play group concentrates on expanding its HFC cable network, which also supports its TrueVisions high-definition pay-TV services.

True Internet expects to grow its internet access revenues by around a third to THB8.5 billion this year, broken down as THB1.5 billion from corporate services and THB7 billion in the consumer segment, with Bangkok expected to contribute 85% of turnover and the provinces 15% over the twelve months. It is also focusing on winning corporate customers in the hotel, hospital, education and real estate sectors, The Nation’s report added. The fixed broadband unit has around 3,000 large corporate clients, or around a third of approximately 9,000 corporations using high speed services nationwide, according to its own reckoning, and it expects the corporate internet market to grow by 12% this year. General manager of True Internet, Vasu Khunvasi, said: ‘We have major competitors, [Triple T Broadband’s] 3BB and [state-owned] TOT, in the upcountry market. However, the upcountry market has high potential, since it is a start-up market. The firm will utilise network infrastructure and one-stop services to expand its customer base upcountry.’

Thailand, True Corp,

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