Estonian mobile network operator Eesti Mobiiltelefon (EMT) has announced the launch of a pilot project in which it will test mobile TV services over its Long Term Evolution (LTE) network. With the company noting that its 4G infrastructure now covers around 40% of the Estonian population, EMT CEO Valdo Kalm noted that pricing for the service has yet to be determined, stating that his company was currently collecting information regarding tariffs for similar products in other countries. A full commercial launch of mobile TV-over-LTE is expected to take place by the end of 2012.
As noted in TeleGeography’s GlobalComms Database, EMT inaugurated commercial LTE services in December 2010, initially in the city centres of Tallinn, Tartu, Kohila, and at IT College of Tallinn University of Technology. The cellco has reiterated that it hopes to have extended its 4G footprint to 70% of the population by the end of this year, while looking further ahead it expects nationwide coverage by the end of 2014.