Maxcom set to launch new IPTV/VoD service

Mexican alternative fixed line and broadband provider Maxcom is preparing to launch a new IPTV and video-on-demand (VoD) service that it claims will function even for those with very low broadband speeds. According to Reuters, the new service, which will be offered under the ‘Yuzu’ banner, will cost MXP149 (USD11) per month, and will initially offer around 500 movies on demand, with this number expected to grow to 3,000 by early 2012. Further, trumping similar services from the likes of Netflix, Yuzu will also include live TV streaming of around 20 channels, including HBO, Fox and Turner. Maxcom expects around half a million subscribers to sign up for the service within a year of launching it. Commenting on the new product, Maxcom’s vice president of marketing, Gabriel Cejudo, noted: ‘If you run on at least half a megabit, our platform will work just fine,’ with the executive also adding that the technology used by the service allows the streaming to automatically adjust to fluctuating broadband speed to always guarantee a steady image.