BPL becomes Loop Mobile

18 Mar 2009

Mumbia-based cellco BPL Mobile has announced that it has changed its name to Loop Mobile (India) Limited. The company said that the move continued its plans to rebrand that began in 2007, with Sanjeev Chachondia, Loop’s CEO, saying, ‘We made a conscious decision to reposition ourselves with the ‘get in the loop’ brand refresh campaign, a roadmap that began in July 2007. The name change to Loop Mobile was the next step in this journey.’ The company’s subsidiary, Loop Telecom, will continue to operate as a separate legal entity.

Alongside the name change the operator revealed that it had completed its network expansion project, and has subsequently doubled the capacity of its infrastructure. It has spent approximately INR3 billion (USD57.5 million) on the expansion and has deployed next generation Internet Protocol and EDGE technologies. The cellco claims that the upgrades will also allow it to offer new value added services.

India, Loop Mobile,

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Feedback

Have feedback, corrections, or story ideas? Send them to editors@commsupdate.com.

Browse Past Issues

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share