30% of U.S. Broadband Subscribers Have Never Heard of VoIP
 TeleGeography's latest consumer survey research has found that 30 percent of U.S. residential broadband subscribers have never heard of voice-over-IP (VoIP) telephone service. This is a crucial point for providers to consider, as TeleGeography's research also reveals a strong, positive correlation between familiarity with VoIP and likelihood of subscribing. People who are already familiar with VoIP are 50 percent more likely to subscribe than those who are unfamiliar.
The survey of 1,500 households, conducted as part of TeleGeography's new U.S. VoIP Report, also covered price sensitivity and service concerns. Some of the key findings include:
- 52% of online households said they were likely to subscribe to a flat-rate VoIP service package if it was priced at $30 per month
- Only 30% of online households were likely to replace their existing landline phone with VoIP if automatic 911 services were unavailable in the VoIP package
- 76% of online households said they would completely replace their existing phone service if they subscribed to VoIP
- Many of the most likely VoIP subscribers are also considering wireless substitution for their home phone line as well
In addition to detailed consumer survey results, TeleGeography's U.S. VoIP Report also examines carrier competition, revenues, and market growth. To learn more about this area of research and related services, please visit our web site:
http://www.telegeography.com/products/us_voip/
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