PriMetrica, Inc. Acquires Singapore-based MMS Consultancy

TeleGeography's parent company, global market research firm PriMetrica, Inc., announced its acquisition on April 28 of Asian direct marketing and market intelligence service provider MMS Consultancy Ltd., headquartered in Singapore.

PriMetrica and MMS will merge their Asian operations to form a new business unit, PriMetrica Asia Pacific Ltd., which will continue to provide its full range of direct marketing, call center, database & knowledge management, and sales lead generation services to its clients in the region. In addition, the company will continue to update and improve the MMS direct marketing database of over 1.2 million key decision makers and influencers and 300,000 enterprise profiles throughout Asia. The new division will also expand its offerings to take advantage of PriMetrica's expertise in delivering strategic market research and data modeling services to the communications, IT and media sectors.

Combining the tactical market intelligence services developed by MMS over the last 18 years with the strategic market research services of our TeleGeography Research Group will yield a compelling new range of tools for the clients of PriMetrica Asia Pacific," said Dave Bellon, PriMetrica, Inc. President. "The benefit to our clients will be significant: we will be able to connect the trends identified in our strategic market research with the actual customers, distributors, and partners identified by our direct market research."

About MMS Consultancy Ltd.
Specializing in direct marketing databases and services for over 18 years, MMS has built a reputation for providing reliable and targeted databases for the direct marketing needs of the world's leading companies. The firm's clients include the top software and hardware vendors in the world, as well as major financial institutions and service providers seeking new marketing channels throughout Asia. MMS has offices in Singapore, Kuala Lumpur, Hong Kong, Bangkok, Manila, and Taipei.

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