Austrian advertising spend still centered on print, TeleGeography research shows

Newspapers and magazines continue to attract the lion's share of advertising business in Austria, in contrast to much of the rest of Europe where broadcast media occupies the top spot. New research in TeleGeography's European Media Markets Report shows that advertising expenditure in Austria's print media rose by 2.5 percent to EUR1.14 billion in 2003, equal to over 60 percent of the total adspend and well ahead of broadcast media, which received only EUR463 million (or 24.5 percent of the total), more or less on a par with 2002.

The only part of the Austrian advertising market to show a decline was radio, and then only a fractional one. However, TeleGeography's European Media Markets Report indicates that this minor shift will soon be reversed, as expenditures on radio advertising in 1H 2004 increased by more than 10 percent against the same period in 2003.

This new data is presented as part of TeleGeography's European Media Markets Report, which is available as either an updated annual online subscription or as a 375-page Yearbook. The service offers a multi-dimensional view of the European media landscape, providing a quick reference guide to the latest available market analysis and statistics covering:

  • Cable TV/Satellite Subscriber Growth
  • Analogue and Digital Broadcast TV
  • Radio Listener Shares
  • Major Newspaper and Magazine Circulatory Trends
  • Wireless Operator Market Shares and Technologies
  • Wireless Media Distribution Deals
  • Advertising Expenditure by Medium
  • Media Legislation

Additionally, our online database includes in-depth profiles on more than 20 leading European media companies such as Bertelsmann, Vivendi Universal, News Corporation and the BBC, as well as a full directory of contact names and details for each country's media industry.

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