Custom Research
Clients often have questions that cannot be answered by “off-the-shelf” research services. They may require forecasts to support a new business venture, data about a newly introduced service, or analysis to support their entry into a new market. TeleGeography’s custom research services can provide clients detailed data and analysis tailored specifically to their needs.
We’re selective about the projects we’ll take–we only accept projects that we’re uniquely qualified to address, and where our extensive data sets and market knowledge ensure that we’ll be able to deliver superior results.
Our clients include international carriers, undersea cable operators, financial institutions, equipment vendors, intergovernmental organizations, and providers of online content and cloud-based services.
Typical projects include the following types of engagements.
Business Case Development
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TeleGeography helps entrepreneurs and project developers to form sound business plans and to obtain funding. We support business case development by providing detailed assessments and projections of the addressable market size, competitive environment, prices, and demand growth.
Sample projects
- TeleGeography conducted a detailed market study in support of an investor in a potential Middle Eastern submarine cable venture. TeleGeography compiled in-depth market data and constructed a dynamic forecast model that projected demand, prices, product mix, lease/IRU mix, market shares, and revenues.
- An international carrier engaged TeleGeography to investigate the market opportunity for a new submarine cable to an Asia-Pacific country. TeleGeography provided insight into the factors that would drive the business case and assessed the optimal topology for such a new cable.
Investment decisions made without a clear understanding of their risks and rewards are little more than bets. TeleGeography regularly provides investors with the detailed market knowledge they need to evaluate opportunities in what is often an unfamiliar industry.
Sample projects
- An equity investment firm retained TeleGeography to assist with its due diligence investigation of an international service provider. TeleGeography reviewed the international carrier’s business model, with emphasis on the company’s demand, price, and revenue projections and product mix. As a result of its investigation, the investor group made a significant equity investment in the service provider.
- An investor in a Latin American submarine cable operator required TeleGeography’s guidance on the viability and associated risk of the operator’s business model. TeleGeography provided an in-depth audit of the operator's demand and pricing assumptions using knowledge of market trends and the competitive environment in the region. This analysis identified questions and issues that the investor raised with the operator’s management.
Tailored Market Sizing and Forecasting
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TeleGeography’s subscription research services provide market metrics and forecasts that serve as industry benchmarks for broadly defined markets. Many companies require a more nuanced market assessment that focuses specifically on their service offerings and geographic markets. TeleGeography works with service providers to develop market sizing estimates and forecasts that are tailored to their specific needs.
Sample projects
- To support the international wholesale unit of an incumbent service provider with its strategic planning, TeleGeography developed customized forecasts of international voice traffic by destination and by TDM and VoIP termination, international bandwidth usage, and IP transit and wholesale circuit prices, for more than 60 countries.
- A domestic communications service provider interested in developing an international undersea cable required more detailed knowledge about the international networks market to determine the commercial feasibility of its proposed venture. TeleGeography conducted a customized study of the regional submarine cable market. TeleGeography’s research covered current and projected international capacity requirements, regional comparisons of wholesale capacity and IP transit prices, and a comparison of existing and planned undersea cable systems. TeleGeography’s study helped validate the client’s business venture, and provided the market data they needed to launch their venture.
For more than a decade, TeleGeography has been a trusted source of objective pricing data. Our published telecom pricing databases provide unbiased, real pricing data for the service types, routes, and markets that are most frequently requested by our clients.
When clients require more specialized data, we can draw on our market knowledge and our extensive network of industry contacts to deliver customized pricing intelligence about service types and market segments we can’t address in our “off-the-shelf” research.
Sample project
On behalf of a provider of international long-distance services, TeleGeography developed retail voice pricing benchmarks comparing traditional fixed-line plans, calling cards, mobile calling plans, and web-based voice services. TeleGeography’s pricing benchmarks helped the service provider gain a better understanding of their relative competitiveness, and to rebalance their prices to maximize their revenues.
New Market Entry Assessment
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Companies entering new geographic markets or introducing new services often lack the detailed market knowledge they require to build their business. TeleGeography works with clients to help answer such questions as:
- How strong is demand for their service?
- How fierce is competition?
- How does a product need to be adapted to local market conditions?
- What prices are appropriate?
Sample projects
- An Asian service provider was considering extending its IP backbone to five new markets in Europe, but did not have sufficient knowledge of the local markets to make an informed decision. TeleGeography provided the client with detailed market data and customized forecasts to help them understand the potential demand for their services. The analysis for each market included historical and projected international Internet traffic, IP transit pricing trends, and detailed profiles of the Internet services market in each country.
- A provider of consumer web services turned to TeleGeography to help support its plans for expansion to new international markets. TeleGeography compiled detailed data about network infrastructure, broadband service pricing, provider profiles, regulatory environment overviews, and market conditions, and developed subscriber projections to guide the client’s market entry strategy.
Past Custom Research Clients
